My senior capstone project at James Madison University consisted of me and 4 other students creating an entire advertising campaign of our choice, Huy Fong Sriracha.

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We created our campaign after researching our target audience through a mixed-method approach where we gathered qualitative and quantitative data. We were required to create advertisements for 7 different types of deliverables for our campaign. Our team worked hard to create our dynamic duo campaign. All characters you see throughout the campaign were designed by our team and created just for this campaign.